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Photo: Samsung Electronics |
[Alpha Biz= Kim Jisun] Samsung Electronics has initiated a management review of its Visual Display (VD) Division, which oversees its global TV business. According to industry sources on September 14, the review is being led by Samsung Global Research, with a focus on assessing the current status of each business unit and formulating improvement strategies.
The move comes as Chinese TV makers, including TCL and Hisense, are rapidly closing the gap with Samsung. While Samsung retained its No. 1 position in the global TV market for the 19th consecutive year in the first quarter of 2025 with a 30% revenue share, its share based on shipments stood at 19.2%, with TCL at 13.7% and Hisense at 11.9%. LG Electronics ranked fourth with 10.7%.
Adding to the challenge is the overall contraction of the TV market. As consumers increasingly turn to personal mobile devices for video consumption, the global TV market is shrinking. Moreover, purchasing trends are shifting toward smaller, lower-priced models rather than large premium TVs.
At the IFA consumer electronics show held in Berlin on September 4, VD Division President Yong Seok-woo noted, “Chinese brands are showing particularly strong growth in the high-value segment priced below $1,500.”
In response, Samsung is enhancing its strategy by integrating conversational AI through Vision AI technology into its TVs, aiming to boost consumer satisfaction while strengthening connectivity with mobile devices.
Alphabiz Reporter Kim Jisun(stockmk2020@alphabiz.co.kr)
