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Photo courtesy of Yonhap News |
[Alpha Biz= Kim Jisun] NCSoft has signed a marketing partnership with Roblox Korea to expand its domestic user base through its NCFZ (NC Family Zone) PC bang network.
The company announced on the 29th that the two firms have entered into a memorandum of understanding (MOU) to collaborate on marketing initiatives in the Korean market.
Under the agreement, the partners will jointly plan and execute online and offline campaigns, develop co-branded content, and run promotional activities through their official channels.
Starting the same day, NCSoft will offer in-game benefits for three Roblox IP titles—“99 Nights in the Forest,” “Dandy’s World,” and “Steal a Brainrot”—at NCFZ PC bangs nationwide. Users can access these benefits by launching the games through NCSoft’s dedicated “R-Boost” launcher.
NCSoft plans to expand the lineup of Roblox IP titles available with PC bang benefits in the future.
Cho Young-jae, head of NCSoft’s Marketing Center, said the partnership aims to provide more diverse gameplay experiences and broaden customer touchpoints. Richard Cha, head of Roblox Korea, added that the collaboration will help deliver Roblox’s differentiated content more dynamically to Korean users and enhance accessibility and immersion.
Alphabiz Reporter Kim Jisun(stockmk2020@alphabiz.co.kr)
