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[Alpha Biz=(Chicago) Reporter Kim Jisun] Samyang Food announced on the 5th that it selected model and actor Jung Ho-yeon as a brand model for spicy soup ramen and released its first advertisement.
Jeong Ho-yeon is known to enjoy eating spicy ramen to relieve stress. In fact, after winning the American Association of Actors (SAG) Best Actress Award last year for the Netflix original series "The Squid Game," she also expressed her witty feelings, saying, "I want to eat Korean ramen with soju."
The MEP Tang, led by Jung Ho-yeon, is a spicy ramen brand launched in late August by Samyang Foods to reflect the spicy craze that continues in the domestic ramen market.
Thanks to this differentiated concept, it is getting a good response in the market. Sales exceeded 3 million units in just one month after its launch, and in some open markets, 3,000 units were sold out in just one day, causing a shortage.
MEP Tang's first brand advertisement, which Jung Ho-yeon participated in, also stressed that it has a variety of flavors, including hot, spicy and pungent, using the phrase "MEP."
Alphabiz Reporter Kim Jisun(stockmk2020@alphabiz.co.kr)
