Lotte Chilsung merges its sales division of 'drink and liquor'

COMPANY / Kim Minyoung / 2024-06-12 03:56:41

(Photo= Yonhap news)

 

[Alpha Biz= Reporter Kim Minyoung] Lotte Chilsung Beverage is considering a reorganization plan to integrate its beverage sales headquarters and liquor sales headquarters.

According to the industry on the 12th, Lotte Chilsung Beverage is preparing for an integrated operation by combining its beverage and liquor sales headquarters.

The two sales headquarters belong to the new distribution division, which is in charge of new distribution platforms such as convenience stores and discount stores created in late 1990. Lotte Chilsung Beverage plans to increase the operational efficiency of distribution channels by integrating the two headquarters.

Lotte Chilsung Beverage is said to be integrating its liquor and liquor sales headquarters as an extension of its integration of each support department.

 

 

Alphabiz Kim Minyoung (kimmy@alphabiz.co.kr)

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