Alphabiz - NH Investment & Securities analyzed that Nas Media has high potential for sales growth through advertising services with the introduction of Netflix′s advertising rate system.

[Alpha Biz=(Chicago) Reporter Paul Lee] NH Investment & Securities maintained its investment opinion on Nasmedia on the 20th and raised its target stock price to KRW 32,000, up 14% from the previous one.

"Even though the recovery of the domestic advertising market is slower than expected, Nasmedia is expected to show rapid growth compared to the market," NH Investment & Securities said. "As major OTTs such as Netflix and Tving have begun to introduce an advertising plan, some of the pie in the broadcasting advertising market can be transferred to digital advertising."

NH Investment & Securities said, "The volume of Netflix advertising agencies is also likely to increase sharply, and related benefits will be revealed in the second half of this year."

Alphabiz Reporter Paul Lee(hoondork1977@alphabiz.co.kr)