[Alpha Biz= Reporter Kim Sangjin] Samsung Securities announced on August 20 that its short-form drama series "Don't Think About Samsung Securities" on its official YouTube channel (Samsung POP) has garnered significant popularity among subscribers.
The series, titled "Don't Think About Samsung Securities," cleverly uses the acronym "ISA" to highlight how the mention of ISA inevitably brings Samsung Securities to mind. As of today, the series has surpassed 2 million views.
The content series plays on the acronym "ISA" by humorously incorporating it into various everyday scenarios, such as brokerage offices, English class lessons, moving to a new house, and baseball broadcasts. Each of the four episodes features comedic situations where "ISA" triggers thoughts of Samsung Securities.
Despite its title suggesting otherwise, the series delivers a strong, paradoxical message that reinforces brand recall for Samsung Securities within the brief runtime of each 1-minute episode.
Alphabiz Reporter Kim SangJin(letyou@alphabiz.co.kr)
