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(Source=HYBE) |
[Alpha Biz=(Chicago) Reporter Paul Lee] HYBE was the only Korean company to be selected as one of the world's most innovative 50 companies by the US economic media 'Fast Company'.
Since 2008, Fast Company has been selected as one of the world's top 50 innovative companies that affect industries and cultures in an innovative attempt every year. Along with the overall ranking of the top 50 innovative companies, the rankings of each industry sector will be selected and announced. HIVE was selected as one of the top 50 innovative companies in 2020 and 2022, respectively, and was named the third this year.
This year's top 50 innovators included the world's leading global companies such as NVIDIA (1st), Microsoft (3rd), YouTube (7th), Google (30th) and UMG (45th), and HYBE was the only Korean company to be ranked 23rd overall. It ranked second in the design sector in the industrial sector.
The Fast Company cited HYBE as the background of the selection, "The strategy and performance of the affiliate label, Adoor CEO Min Hee-jin," as the background. In particular, NewJeans stood out by creating nostalgia in the '90s with its unique analog atmosphere, songs close to R & B, and dreamy visuals.
In addition, it was highlighted that the sense of representative Min Hee-jin, a former art director, was effective in building NewJeans's identity.
알파경제 Paul Lee (hoondork1977@alphabiz.co.kr)
