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Photo: Coupang Eats |
[Alpha Biz= Ellie Kim] SEOUL, May 21 — Coupang Eats has reapplied for a consent decree with South Korea’s antitrust regulator as it faces potential sanctions over alleged “most-favored-nation” (MFN) practices imposed on merchants.
According to industry sources, the company recently submitted a revised settlement proposal to the Fair Trade Commission, offering voluntary corrective measures instead of contesting the legality of its conduct.
The case centers on allegations that Coupang Eats and other delivery platforms required merchants to offer equal or lower prices and greater discounts compared to rival platforms, potentially restricting competition and increasing the burden of fees on vendors.
Coupang Eats had previously sought a similar settlement in April last year, but the regulator rejected the proposal, citing insufficient remedies and lack of effective measures. The company’s renewed application is seen as an attempt to influence the ongoing review process, though approval remains uncertain pending regulatory assessment.
The Fair Trade Commission will decide whether to initiate formal settlement proceedings after reviewing the proposal and gathering stakeholder feedback.
Alphabiz Ellie Kim 인턴기자(press@alphabiz.co.kr)
