[Alpha Biz= Reporter Kim Minyoung] Lotte Chilsung Beverage announced on the 24th that they have selected the band 'AKMU' as the new advertising model for 'Chilsung Cider' and will unveil a new advertisement.
Lotte Chilsung Beverage chose the popular duo AKMU, who have been loved by various generations for their unique music and sincere image, as the advertising model to convey the refreshing charm of Chilsung Cider to consumers.
The advertisement, with the concept 'Refreshing Vibe this Summer,' features AKMU's Lee Chan-hyuk personally writing and composing the Chilsung Cider commercial song.
Through scenes showing moments when the refreshing feeling in daily life becomes even greater with Chilsung Cider, the advertisement expresses this with AKMU's music.
The video will be released on Lotte Chilsung Beverage's official YouTube channel, Instagram, TV, etc., in various forms such as day and night versions, music videos, and short-form content to convey the refreshing feeling to consumers.
알파경제 Kim Minyoung (kimmy@alphabiz.co.kr)
