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[Alpha Biz=(Chicago) Reporter Paul Lee] Hyundai Motor Securities analyzed that the growth momentum of TVing and entertainment businesses is being highlighted for CJ ENM.
"T-Ving will spread to the advertising rate system and is expected to have 5.2 million paid subscribers at the end of the year," Hyundai Motor Securities said in a report. "The advertising plan released on March 4 allows two people to view unlimited content in FHD quality, the same as the regular plan, and the price is 42% cheaper than that of Basic, which will greatly contribute to the spread of TV distribution."
"Another indication of the success of T-Bing is that the 2024 professional baseball season starts in March and T-Bing membership is essential to enjoy online broadcasting," Hyundai Motor Securities said. "As T-Bing aims at the cost of producing this year's content, including professional baseball broadcasting rights, at a similar level to the previous year, drama/entertainment suggests a strategic direction of selecting an efficient lineup based on story differentiation."
The debut of the 11-member girl group ME:I of a Japanese joint venture is also one of the growth momentum.
"ME:I will release its debut single on April 17," Hyundai Motor Securities said. "As both senior groups JO1 and INI of the same agency have entered the dome tour and become major boy groups in Japan, ME:I will also draw a steep growth trajectory."
Alphabiz Reporter Paul Lee(hoondork1977@alphabiz.co.kr)
