HYBE targets Central and South America with large concerts and global auditions

COMPANY / Kim Minyoung / 2024-04-11 03:44:45

(Photo=HYBE)

 

[Alpha Biz= Reporter Kim Minyoung] HYBE, which established HYBE's Latin American subsidiary in November last year, is preparing for auditions and large concerts within the year and is targeting Latin America in earnest.


According to industry sources on the 10th, HYBE is planning an audition in Mexico later this year. An artist similar to global girl group Cat's Eye, which is set to make its official debut, is expected to be a global audition similar to "The Debut: Dream Academy" held in North America last year.

Bang Si-hyuk, chairman of HYBE, is also known to have visited Mexico earlier this year with great interest in the Latin American market. K-pop also enters Latin America, but Latin American artists will also enter Asia.

It is also planning a concert to expand the popularity of K-pop in Latin America.

 

 

Alphabiz Kim Minyoung (kimmy@alphabiz.co.kr)

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