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CJ.(photo=Yonhap news) |
[Alpha Biz= Reporter Kim Minyoung] CJ CheilJedang produces Bibigo kimchi locally in Australia after North America.
CJ CheilJedang announced on the 14th that it will introduce two types of "Bibigo sliced cabbage kimchi" produced locally in Australia for the first time and that kimchi exported from Korea to Australia has also been renewed.
With the launch of the product, Australian consumers will be able to enjoy freshly made kimchi produced from local raw materials. Australian kimchi was released in two types, 400g and 900g, and entered the local ESNIC market (Supermarket for certain races).
Ten existing export kimchi products have also been renewed. CJ CheilJedang explained that it has enhanced the texture and implemented optimal aging with differentiated fermentation technology to maintain the freshness of kimchi as long as possible.
CJ CheilJedang is also introducing locally produced kimchi in North America. CJ CheilJedang acquired a local kimchi manufacturer to increase sales in the North American market and has its own production capacity. Bibigo Kimchi recorded sales growth of more than 40% in the North American market last year.
CJ CheilJedang plans to introduce a variety of new products to the main stream channel. CJ CheilJedang is speeding up the globalization of kimchi by exporting Bibigo kimchi to more than 50 countries around the world, including the United States, Japan, Vietnam, Europe and Australia.
Meanwhile, last year's global sales of Bibigo Kimchi increased by about 20% year-on-year.
Alphabiz Kim Minyoung (kimmy@alphabiz.co.kr)
