Naver’s KREAM Revamps Boutique Service into “Vintage” and Launches Pre-Owned Category

COMPANY / Reporter Kim Jisun / 2025-08-20 04:15:27

Photo courtesy of Yonhap News

 

 

[Alpha Biz= Kim Jisun] SEOUL, August 19 – Naver’s limited-edition trading platform KREAM announced today that it has restructured its existing Boutique service into “Vintage” and introduced a new Pre-Owned tab.



As part of this update, KREAM has also redesigned its user interface (UI) to provide a more seamless and engaging shopping experience.



In addition, KREAM plans to expand its product lineup by offering popular luxury brands such as Chanel, Hermès, Celine, Prada, and Balenciaga. Within the watch category, a new premium line featuring brands like Rolex will also be introduced.



With these changes, KREAM aims to strengthen its position as a leading platform for limited-edition and luxury goods while meeting the growing demand for vintage and pre-owned products.

 

 

 

Alphabiz Reporter Kim Jisun(stockmk2020@alphabiz.co.kr)

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