[Alpha Biz= Reporter Kim Jisun] Following the acquisition of Fly Gangwon by Winix at the end of last month, the company will rebrand as 'Parata Air' and unveil a new corporate identity (CI) design soon. The name 'Parata' derives from the Korean word '파랗다' (parata), meaning 'blue,' symbolizing clarity and freshness, reflecting Winix's core values of transparency and comfort.

The new name 'Parata' also conveys a dual meaning: it represents a trustworthy airline that aims to change the paradigm (PARAdigm) of travel experiences through differentiated customer service. This rebranding is part of a commitment to becoming a beloved and reliable airline for its customers.

 

 

[ⓒ 알파경제. 무단전재-재배포 금지]