[Alpha Biz= Reporter Kim Youngtaek] There is a lot of talk about Seo Young-jae, the new CEO of DL E&C.

According to DL, Seo graduated from Kyungpook National University's Department of Electronic Engineering and joined LG Electronics in 1991 and served as TV, AV, and IT business manager.

It is not well known, but nominee Seo is said to have been known as a pioneer of LG Electronics by creating a path that does not exist.

First of all, when he was in the TV division, during the fierce competition with Samsung Electronics with 3D TV, he was at the forefront except for the president and the executive director.

In an anecdote, it is a legend that Choi Ji-sung, head of Samsung Electronics' Future Strategy Office, who was raging at the time, rushed to LG Electronics' booth at overseas exhibitions and confronted nominee Seo at the entrance.

Even when he was chased to the mobile phone business headquarters after his TV days, nominee Seo opened the era of Bluetooth earphones with his masterpiece Tone Plus.

However, the performance was intercepted by someone other than nominee Seo, and LG Electronics' Tone Plus disappeared from the market.

Nevertheless, nominee Seo, who was not frustrated, came up with the world's first prototype smartwatch.

Seo will not only create a circular smartwatch, but also fly to Switzerland to draw a partnership with a global luxury watch group.

At the same time, Chairman Lee Jae-yong pushed for an alliance with the same company, but failed to achieve his goal as nominee Seo's LG Electronics was tapped.

Since then, nominee Seo has been moving around here and there in the mobile phone business department because he is from TV. It is said that turning was more appropriate.

 

 

The famous beauty home appliance Pra.L is an unprecedented hit. These are beauty masks and beauty devices that are now commonplace, but 'Kim Hee-ae Lee Na-young mask' Pra.L sold like hotcakes even at a high price.

Nevertheless, LG Electronics' audit team imposes heavy penalties on PraL developers for failing to comply with the rules.

There was a lot of talk at LG Electronics about the disciplinary action against the team that made a great performance.

At that time, nominee Seo was against the company to protect them and moved to another team. It seems more accurate to say that they moved their seats as if they were being pushed out.

The nominee Seo, who was still unyielding, continued to pioneer and innovate such as a TV sound bar and an expensive TV speaker, which is now so natural.

Seo, who loved LG so much in April 2024, will continue to pioneer and innovate as CEO of DL E&C.

 

 

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