[Alpha Biz= Paul Lee] Shares of YG PLUS are rallying amid heightened anticipation for BLACKPINK’s new single “Jump,” set to release on July 11—the group’s first new music in three years.



As of 2:51 p.m. KST on July 9, YG PLUS was trading at 9,730 KRW, up 840 KRW (9.45%) from the previous day, according to the Korea Exchange. The stock climbed as high as 9,910 KRW during intraday trading.



Investor sentiment appears to be buoyed by BLACKPINK’s highly anticipated return. Originally scheduled for an earlier release, the new track was rescheduled to July 11 following several rounds of refinement to enhance its quality. On July 8, YG Entertainment unveiled a teaser video for the “Jump” music video via its official blog.



YG PLUS, a subsidiary of YG Entertainment, oversees merchandise planning and production, as well as digital music distribution for YG artists.

 

 

 

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