[Alpha Biz= Kim Jisun] Nearly 200 million gifts were exchanged through KakaoTalk’s gifting platform this year, according to data released by Kakao on December 25.

An analysis of usage data from January 1 to December 17 showed that the total number of gifts sent reached approximately 189.5 million, averaging about 540,000 gifts per day.

Starbucks gift cards ranked as the most popular item for the second consecutive year, followed by gift certificates from Baedal Minjok, E-Mart, Shinsegae, Olive Young, and Twosome Place, all of which made the top five list.

In the self-gifting category, luxury beauty brands gained strong traction. Dior Beauty ranked first, while Prada Beauty placed sixth, and niche fragrance brands such as Byredo and Le Labo newly entered the top rankings.

 

 

 

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