[Alpha Biz= Paul Lee] Coway announced that it has acquired the remaining 40% equity stake in its U.S.-based subsidiary, NECOA Holdings, Inc., securing 100% ownership of the company. NECOA Holdings will now be fully integrated as a wholly owned subsidiary of Coway.

NECOA Holdings serves as a key hub for Coway’s North American operations. With full ownership, Coway aims to enhance its strategic autonomy and operational control in the U.S. market.



According to Coway, NECOA Holdings was established to meet the growing demand for clean water in the United States and officially began operations in the Texas region in April. Unlike Coway’s existing U.S. entity, NECOA is focused on a self-care business model that leverages IT capabilities. The company plans to digitalize and automate product maintenance services, offering customers a new level of convenience.



This acquisition reflects Coway’s commitment to expanding its presence in the North American environmental home appliance sector through innovation and localized strategies.

 

 

 

 

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